minerva selected to book crest theater

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Carmel, CA – Minerva Talent, a California-based entertainment consulting and promotions company, announces its new partnership with the historic 950-seat Crest Theater and owner/operator Bob Emerick. Effective immediately, Minerva’s team will be handling all commercial booking inquiries and event confirmations for Sacramento’s iconic downtown venue that hosts live performances, film screenings, and special community and private events. 

This collaboration brings together Minerva Talent’s expertise in theater operations, agency/promoter/venue relations, and talent buying with the Crest Theater’s many recent upgrades for an elevated experience for venue clients and their audiences. Event organizers, artists, and patrons will benefit from a streamlined booking process that improves communication, customer service, and overall access. “Working with Minerva Talent means we can more quickly respond to phone calls and email requests for date holds, confirmations, and contracts while expanding our own booking opportunities. No longer will an exclusive operator block access to the venue from the entertainment community at large,” said Bob Emerick, Crest Theater owner and operator.

“We are honored and excited to work with the Crest Theater,” said Christine Sandin, Minerva’s founder and CEO. “Our goal is to enhance Bob’s tireless work since taking operations of his theater back in May by managing the venue bookings with integrity and responsiveness to all past clients and new venue renters alike. We also happen to have family ties to Sacramento and look forward to serving the community there.”
 

All booking requests will now be managed through Minerva Talent’s dedicated team of professionals. To inquire about booking the Crest Theater for concerts, film festivals, private events, or other functions, please call (831) 318-2652 or email: booking@cresttheater.com.

The Crest Theater has been a cultural landmark in Sacramento since 1912. Known for its stunning art deco architecture and wide-ranging programming, the Crest remains a cherished venue for film, music, and community gatherings. Recent upgrades and enhancements include major audio upgrades, improved air conditioning, return of the historic 5-story neon marquee, a refurbished grand drape, repainted auditorium, video feeds of stage activities to the green room, and new laundry facilities to better support touring acts. Additionally, the Crest works with Ticketmaster as the primary ticketing platform to provide enhanced marketing and pricing opportunities at lower fees. Further, the Crest’s in-house restaurant, Empress Tavern, provides for tour hospitality needs, meet and greets, after parties, and restaurant-specific events.